Branch-based financial advisors praised the Big Six banks for their strong communication efforts and extensive support services, but advisors still see plenty of room for improvement — particularly in their back offices.
July 11, 2018
Branch-based financial advisors praised the Big Six banks for their strong communication efforts and extensive support services, but advisors still see plenty of room for improvement — particularly in their back offices.
July 11, 2018During the past decade, advisors have been satisfied with the services and work environments their banks offer
The gap between advisors’ ages, books of business, experience and productivity levels is growing even larger
Advisors praised their banks' reputation, strong communication efforts and extensive support services, but work remains to be done in other areas
How advisors rated their banks
Some banks were praised for their ongoing training efforts, while others still have work to do
The banks have put accusations of poor sales practices behind them, as advisors report having larger, more productive books
The support advisors need from their back offices is critical, but banks are failing to deliver in this important category
Banks have specialized support services, products and referral arrangements to help advisors take care of the wealthy
Advisors praised their firms' efforts at achieving strong, two-way communication - although some exceptions remain
Banks deliver on their advertising campaigns, but more can be done in marketing support for advisors
This Report Card summarizes data from each of the Brokerage, Dealers' and Bank reports, looking at the trends across the financial advice industry
This year's research reveals how well the Big Six are meeting branch advisors' need for coaching, fair pay and effective tools
Advisor satisfaction across most of the 11 full-service and mutual fund dealers in the Report Card has held steady or improved compared with 2023
The Report Card, which has been published for more than 30 years, explores the concerns and needs of investment advisors in Canada as their firms…