CIBC and Scotiabank advisors feel quite differently about their firms
The stability of Canada’s banks has led many clients to consolidate their accounts with advisors at deposit-taking institutions (includes chart)
Most firms have not lowered their incentive standards for mutual funds as a result of the downturn (includes chart)
Improved ratings for some firms are the result of the deposit-taking institutions placing a greater emphasis on advisors’ services
Lower ratings and gaps between importance and performance scores reveal much displeasure (includes main chart)
The overall average rating for the category took the biggest tumble of all in this year’s Report Card (includes chart)
Account managers rated the Big Six banks and one credit union higher in a variety of categories in this year’s survey
And not just from advisors at those banks; clients seem to like them as well, which brings in business
Advisors cite new products, freedom to choose and overall product quality as reasons for their happiness
Developing an integrated approach involving various divisions of a bank or credit union is the key to servicing affluent clients